Zalando Holland - Redefine Winning music composition & sounddesign
April 2025
Zalando – Redefine Winning
Music Composition & Sound Design
Another one for the books with our partners in crime Sandro Stumpf, Roberto Brundo and Joey from Pretty Good, this time for Zalando Netherlands. Together, we set out to create a digital-first running campaign that positioned Zalando as the go-to multibrand destination for running gear in the Netherlands.
The campaign challenged the way we define winning. Too often, success is measured by being the fastest or going the farthest. We wanted to shift that perspective by celebrating progress over perfection and encouraging runners to focus on their own personal best.
Together, we developed a sonic identity that reflected this mindset — uplifting, determined, and forward-moving without relying on the usual clichés of performance and competition. The goal was to create a sound that supported the emotional core of the campaign and reinforced the idea that every step forward matters.
A particular highlight was collaborating once again with our good friend YEEIID, whose signature energy and precision brought the campaign film to life and elevated the work even further.
Zalando Holland - Redefine Winning music composition & sounddesign
April 2025
Zalando – Redefine Winning
Music Composition & Sound Design
Another one for the books with our partners in crime Sandro Stumpf, Roberto Brundo and Joey from Pretty Good, this time for Zalando Netherlands. Together, we set out to create a digital-first running campaign that positioned Zalando as the go-to multibrand destination for running gear in the Netherlands.
The campaign challenged the way we define winning. Too often, success is measured by being the fastest or going the farthest. We wanted to shift that perspective by celebrating progress over perfection and encouraging runners to focus on their own personal best.
Together, we developed a sonic identity that reflected this mindset — uplifting, determined, and forward-moving without relying on the usual clichés of performance and competition. The goal was to create a sound that supported the emotional core of the campaign and reinforced the idea that every step forward matters.
A particular highlight was collaborating once again with our good friend YEEIID, whose signature energy and precision brought the campaign film to life and elevated the work even further.