Nike x Braves–Homies Half Confessions composition & sounddesign
For Nike x Braves – Homies Half Confessions, we collaborated closely with director YEEIID and producer Joey from the Braves to create a series that captures a side of running that often goes unseen.
With this campaign, we wanted to focus on the grind behind the sport — not the finish-line highs, but the daily battle of bouncing back. The Berlin Braves and their runners live this reality every day: early alarms, sore legs, brutal setbacks, and small wins that barely anyone else sees.
Together, we developed a sonic language that reflected this mindset: raw, determined, and deeply human. The music was crafted to support the emotional tension of the stories, amplifying both the struggle and the resilience that drive these athletes forward.
The series offers an unfiltered glimpse into the obsession that beats exhaustion, the choice to lace up again when everything hurts, and the determination to keep moving no matter what. It is not about chasing one moment of greatness, but about the relentless act of showing up, again and again.
Nike x Braves–Homies Half Confessions composition & sounddesign
For Nike x Braves – Homies Half Confessions, we collaborated closely with director YEEIID and producer Joey from the Braves to create a series that captures a side of running that often goes unseen.
With this campaign, we wanted to focus on the grind behind the sport — not the finish-line highs, but the daily battle of bouncing back. The Berlin Braves and their runners live this reality every day: early alarms, sore legs, brutal setbacks, and small wins that barely anyone else sees.
Together, we developed a sonic language that reflected this mindset: raw, determined, and deeply human. The music was crafted to support the emotional tension of the stories, amplifying both the struggle and the resilience that drive these athletes forward.
The series offers an unfiltered glimpse into the obsession that beats exhaustion, the choice to lace up again when everything hurts, and the determination to keep moving no matter what. It is not about chasing one moment of greatness, but about the relentless act of showing up, again and again.