May 2025

JD x Sports Mafia Boys x Nike95

Another project with the talented YEEIID in the director’s chair, this time for JD Sports in collaboration with the Berlin-based fashion collective Sports Mafia Boys.

Shot on location in Milan, the film follows a BMX crew as they move through the city, capturing the energy, freedom, and camaraderie that define their everyday lives. Set against the backdrop of Milan’s streets, the campaign celebrates youth culture, movement, and the enduring legacy of the Nike Air Max 95.

To support the visual narrative, we developed a soundtrack that matched the film’s raw authenticity and contemporary edge, embracing the strong comeback of drum and bass influences to amplify its sense of momentum and style.