August 2025

Converse x SNIPES – Crew Love

We teamed up with Agency Say Less for Converse and SNIPES to create the sonic identity for Crew Love, a campaign centered around German artist and singer MAKKO.

Working closely with director Gabriella Clifford and art director Roberto Brundo, we developed a soundscape that balanced uplifting, cinematic energy with the raw authenticity of MAKKO’s distinctive voiceovers. The goal was to create a musical backdrop that amplified the campaign’s message while staying true to the spirit of community, friendship, and self-expression at its core.

The result was a piece that blended emotional scale with an intimate, personal tone — capturing the essence of what Crew Love stands for.

BERLIN COMMERCIAL OFFICIAL SELECTION 2025.

Do what you love. Love what you do.